5.14 Agenda Overview: Lecture, PC Bang, Screen Golf, Free Time
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To start out the day, the group made its way to the Nuguna Classroom Space where Professor Kim introduced the main group project for our SPM/SAL 440 Summer Course. We learned that the goal of the group project is to select a U.S. sport entity (league, team, company/brand, or event) and develop an expansion strategy into Asian markets. After finding out the overall goal, Professor Kim broke down the different aspects of the project we would be taking a further look into: entity background, target market analysis, SWOT (strength, weakness, opportunity, threat) & competitor analysis, global marketing & 4Ps (product, pricing, place, promotion), and finally the challenges and risks. We then split into groups based on interest, and shoutout to my group (see them in the pic below) we chose the PGA Tour as our entity, and I am excited to see what our final result will be!
We worked on the project in groups for about an hour and then we moved on to the very basic introductory Korean alphabet, Hangul (한글), session which was brought to us by ours truly, Professor Kim. Here, she showed us the characters and combinations and allowed us to get to a level of at least being familiar with the characters and phrases like 감사합니다 or "gamsahamnida" which means thank you and 안녕하세요 or "annyeonghaseyo" which can translate to hello. She then challenged us to write out words and then our names. All of this was fun and allowed us to expand our knowledge about a new culture.
On the topic of expanding our knowledge about a new culture, our next stop was the Korean PC-Bang! A PC-Bang is an internet cafe that is designed for gaming. The esports culture here is vast and these PC-Bangs really feed into it with there being over 7,000 across South Korea. We learned that these PC-Bangs are major competitors for the sport industry here in South Korea because they are relatively cheap, there is to seat food and drink service, and many Koreans, young and old, enjoy gaming as a leisure activity instead. This takes away crucial time that could be spent playing and training in a sport because of the pro factors of PC-Bangs.
We got to experience what PC-Bangs bring to South Korea ourselves. It was a very enjoyable time: the food was delicious and the number of games that are available seemed endless. There were also other services like Netflix, YouTube, Webtoon, and more that this PC-Bang provided. These streaming platforms are where I, along with the rest of the girls, indulged. It was such a relaxing experience that allowed us time for lunch and to prepare ourselves for the next activity!
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The final activity on the group agenda was the Screen Golfing Experience. I, as a golfer, was very excited for this one. Not only to get some golfing in, but to see how Koreans enjoy the sport. On an earlier day we learned that South Korea is small in land size, but the population is very large, and this creates limited space for golf courses. Thus, shaping the activity of going out to the course to play into an idea that it is a luxury. This screen golf experience was very fun and allowed us to see another way that Koreans spend their leisure time. This time not taking away from pursuing the sport but doing it in an innovative way: turning what I'd consider an outdoor sport into an indoor one. This also helped me, and hopefully the rest of my group, comprehend some details about golf in South Korea so we can better do our group project.
We were able to play 9 holes here and compete with others in different rooms, the competition was fun! [Congrats to Vik whom I tied the lead with]
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